One of my favorite logo designs comes in the form of a mouse… a design we did for the streamer ProMouse. For this branding project we wanted to create a logo that resembled a warrior like mouse.
Logo Design For ProMouse
One of the main challenges we faced in this branding project was making a friendly rodent seem a bit more bad ass. My biggest concern was that it would look more like a rat than a mouse – but I did my best to get a solid in between. I focused on the a few key things to make this distinction. First, I wanted to make sure the ears were quite large in comparison to the head. The second thing I wanted to make sure, is that the cheeks went out just a bit. After I had the overall shape down, I then begin filling in some details and creating a more battle-worn image. After playing around with different color palettes and markings, the above version is what we decided as the final.
After working out the small details I had a strong idea in mind where to take the designs from here. I created a couple of light and dark themes so that ProMouse was able to choose his favorite style.
We decided to go with the lighter/gray theme, which then influenced the design for the remaining items in this project. One of the final pieces of the design was a scene for when the streamer was not in a game. It was requested that the area for the game was kept as large as possible, but still had room for social media, Twitch chat, his webcam, and a bit more.
Layout Design Blank
Layout Design Spacing Breakdown