ProMouse Twitch Branding

One of my favorite logo designs comes in the form of a mouse… a design we did for the streamer ProMouse.  For this branding project we wanted to create a logo that resembled a warrior like mouse.

Logo Design For ProMouse

One of the main challenges we faced in this branding project was making a friendly rodent seem a bit more bad ass.  My biggest concern was that it would look more like a rat than a mouse – but I did my best to get a solid in between.  I focused on the a few key things to make this distinction.  First, I wanted to make sure the ears were quite large in comparison to the head.  The second thing I wanted to make sure, is that the cheeks went out just a bit.  After I had the overall shape down, I then begin filling in some details and creating a more battle-worn image.  After playing around with different color palettes and markings, the above version is what we decided as the final.

 

Offline Image Design

After working out the small details I had a strong idea in mind where to take the designs from here.  I created a couple of light and dark themes so that ProMouse was able to choose his favorite style.

Light Theme

Dark Theme

Inbetween Layout

We decided to go with the lighter/gray theme, which then influenced the design for the remaining items in this project.  One of the final pieces of the design was a scene for when the streamer was not in a game.  It was requested that the area for the game was kept as large as possible, but still had room for social media, Twitch chat, his webcam, and a bit more.

Layout Design Blank

Layout Design Spacing Breakdown